{"id":10288,"date":"2025-07-16T15:36:48","date_gmt":"2025-07-16T13:36:48","guid":{"rendered":"https:\/\/dev.odego.de\/product-portfolio-management\/"},"modified":"2026-06-04T11:10:14","modified_gmt":"2026-06-04T09:10:14","slug":"product-portfolio-management","status":"publish","type":"page","link":"https:\/\/dev.odego.de\/en\/services\/product-portfolio-management\/","title":{"rendered":"Product portfolio management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10288\" class=\"elementor elementor-10288 elementor-10279\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8200fa9 elementor-section-full_width custom-hero-section elementor-section-content-space-around elementor-section-height-default elementor-section-height-default\" data-id=\"8200fa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/home-banner-video.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ae0c41 custom-hero-top\" data-id=\"5ae0c41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03d0d7b e-con-full e-flex e-con e-parent\" data-id=\"03d0d7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope  &gt; .elementor-element:not(.lqd-exclude-parent-ca) &gt; .elementor-widget-container, :scope  &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope  &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope  &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope  &gt; .elementor-widget-hub_fancy_heading .lqd-adv-txt-fig, :scope  &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li, :scope .e-con:not([data-parallax])  &gt; .elementor-element &gt; .elementor-widget-container, :scope .e-con:not([data-parallax])  &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope .e-con:not([data-parallax])  &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope .e-con:not([data-parallax])  &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope .e-con:not([data-parallax])  &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li, :scope &gt; .elementor-container &gt; .elementor-column&quot;,&quot;duration&quot;:300,&quot;delay&quot;:30,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;200px&quot;},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;}}\" class=\"elementor-element elementor-element-443e263 e-con-full e-flex e-con e-child\" data-id=\"443e263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af2507 elementor-widget elementor-widget-hub_fancy_heading lqd-el-has-inner-anim\" data-id=\"7af2507\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enable_split&quot;:&quot;true&quot;,&quot;split_type&quot;:&quot;chars, words&quot;}\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68a376\" class=\"ld-fancy-heading pos-rel mask-text\">\n\t\t\t<h1 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left lqd-split-chars h1\"  data-split-text=\"true\" data-split-options='{\"type\":\"chars, words\"}'> Product portfolio management: Strategically managing and successfully positioning products<\/h1>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9eb60\" data-id=\"3c9eb60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8e9df5 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"e8e9df5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1c4a2b9\" data-id=\"1c4a2b9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d9c5fd elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"1d9c5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a  href=\"https:\/\/outlook.office365.com\/book\/OdegoGmbH1@odego.de\/s\/Bmms14aaukiQz3VgMg1a2Q2?ismsaljsauthenabled\" class=\"elementor-button btn align-items-center justify-content-center pos-rel overflow-hidden ws-nowrap btn-naked btn-hover-txt-liquid-x-alt btn-has-label\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\t<span class=\"btn-txt d-block pos-rel z-index-3\"  data-text=\"Arrange a meeting\" data-split-text=\"true\" data-split-options='{\"type\": \"chars, words\"}'>\n\t\t\t\t\t\t\t\t\t\t\tArrange a meeting\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a011ad4 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"a011ad4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e06a4eb elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e06a4eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-76e48e6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"76e48e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e2fd0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e2fd0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f585ecc\" data-id=\"f585ecc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e878a72 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e878a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68c2f5\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Objectives<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66194af elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"66194af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68c85d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > Designing data-driven product portfolio management<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b524f26\" data-id=\"b524f26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-816a01a elementor-widget elementor-widget-text-editor\" data-id=\"816a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEffective product portfolio management does not begin with assumptions, but with reliable data. The goal is to<br><ul>\r\n \t<li>tailored the product portfolio to market needs,\r\nstrategically aligned the focus of product<\/li>\r\n \t<li>development projects\r\navoided redundancy, thereby<\/li>\r\n \t<li>reducing complexity, costs, and inefficiencies.<\/li>\r\n<\/ul><br>Odego supports companies in analyzing their product portfolio based on data, optimizing it in a targeted manner, and thus combining market success with efficiency.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8549da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8549da5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-840fea7\" data-id=\"840fea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4e20d8 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c4e20d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68d438\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Definition<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1c529 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0b1c529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68da3b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > What is a product portfolio?<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9ce2e elementor-widget elementor-widget-hub_fancy_heading lqd-el-has-inner-anim\" data-id=\"bc9ce2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enable_split&quot;:&quot;true&quot;,&quot;split_type&quot;:&quot;lines&quot;}\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68e147\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left lqd-split-lines p\"  data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'> <P><b>DEFINITION OF COMPACT PRODUCT PORTFOLIO: <\/b><br>The product portfolio comprises all of a company's products, variants, and offerings. <\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ad01f7\" data-id=\"0ad01f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c77e59 elementor-widget elementor-widget-text-editor\" data-id=\"7c77e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA product portfolio refers to all of a company&#8217;s products, variants, and offerings, including both existing and planned products. It forms the basis for decisions on product range structure, variant diversity, and strategic market orientation. Efficient product portfolio management uses data to effectively shape diversity in the market and within the company. The importance of product portfolio management<br><br>lies in the active shaping of market presence: a good portfolio reflects a company&#8217;s interaction with the market\u2014it connects customer needs with strategic goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-132fa85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132fa85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a00cf2\" data-id=\"2a00cf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8bd48 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"7f8bd48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68ec50\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Our USP<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368456c elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"368456c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68f19b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > Analysis based on real order data<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0612f3 elementor-widget elementor-widget-hub_fancy_heading lqd-el-has-inner-anim\" data-id=\"a0612f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enable_split&quot;:&quot;true&quot;,&quot;split_type&quot;:&quot;lines&quot;}\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d68f6cf\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left lqd-split-lines p\"  data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'> <P>A unique feature of the Odego approach is its use of historical order data. Every analysis is based on real sales information \u2013 down to individual orders. This creates a very detailed picture of the product portfolios and their use. The big advantage is that the method works independently of the data quality of the systems or their networking. Even in fragmented IT landscapes with incomplete master data, reliable results can be achieved.<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56760d elementor-align-left elementor-widget elementor-widget-ld_button\" data-id=\"b56760d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a  href=\"https:\/\/outlook.office.com\/book\/OdegoGmbH1@odego.de\/?ismsaljsauthenabled\" class=\"elementor-button btn align-items-center justify-content-center pos-rel overflow-hidden ws-nowrap btn-solid btn-has-label\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\t<span class=\"btn-txt d-block pos-rel z-index-3\"  data-text=\"TO GET TO KNOW\" >\n\t\t\t\t\t\t\t\t\t\t\tTO GET TO KNOW\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09abd48\" data-id=\"09abd48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0371f3a elementor-widget elementor-widget-image\" data-id=\"0371f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"623\" src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-1024x818.webp\" class=\"attachment-large size-large wp-image-11305\" alt=\"Analyse von Produktportfolios basierend auf realen Auftragsdaten f\u00fcr datengetriebene Entscheidungen\" srcset=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-1024x818.webp 1024w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-300x240.webp 300w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-1536x1227.webp 1536w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-2048x1635.webp 2048w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-700x560.webp 700w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/08\/Product-portfolio-management-1320x1054.webp 1320w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45312f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45312f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-004b23e\" data-id=\"004b23e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e540e elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"31e540e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d69054c\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Procedure<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9497214 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"9497214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d690b32\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > Data-driven product portfolio management \u2013 here's how it works<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca782cd\" data-id=\"ca782cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbfd66 elementor-widget__width-initial elementor-widget elementor-widget-ld_accordion\" data-id=\"6bbfd66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"accordion accordion-sm\" id=\"accordion-6a2375d691834\" role=\"tablist\" aria-multiselectable=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-1121\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d691834\" href=\"#collapse-1121\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1121\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Data acquisition: Tapping into the existing data landscape<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-1121\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-1121\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\tThe first step toward sound product portfolio management is exploring the data landscape. Almost every company has relevant data\u2014spread across CRM, CPQ, ERP, and PLM systems, usually in very different formats. The challenge is to consolidate this data, understand it, and make it systematically usable. Odego helps companies identify data sources and link information from different systems. Data from Excel lists, system extracts, or free text information can also be included. Depending on the complexity, generative AI tools are used to make unstructured data usable. The goal is to create a consolidated data basis for analyzing the product portfolio without placing high demands on the source data.\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-1122\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d691834\" href=\"#collapse-1122\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1122\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Data preparation: Creating structure and making data accessible<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-1122\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-1122\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">A key advantage of the Odego approach is that data quality is not an exclusion criterion. Instead, it works with what is available. Relevant information from ERP exports, technical data sheets, or CRM systems is extracted and converted into an analyzable format. Intelligent plausibility checks are used to make even incomplete or incorrect entries editable. GenAI can help to automatically classify technical descriptions, equipment variants, or customer-specific requirements. The structured preparation of data is a prerequisite for analyzing the product portfolio in its entirety and identifying real scope for action.\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-1123\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d691834\" href=\"#collapse-1123\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1123\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Data analysis: Making connections visible<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-1123\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-1123\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The actual analysis phase begins with the prepared data set. The aim is to reveal patterns, redundancies, and gaps in the <\/span><i><span style=\"font-weight: 400\">product portfolio<\/span><\/i><span style=\"font-weight: 400\">. Odego uses a variety of methods to do this, including:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Shopping cart analyses<\/b><span style=\"font-weight: 400\">: Which product combinations are sold together?<\/span><\/li><li style=\"font-weight: 400\"><b>Lost order analysis<\/b><span style=\"font-weight: 400\">: Which product variants lead to lost sales?<\/span><\/li><li style=\"font-weight: 400\"><b>Market segment analyses<\/b><span style=\"font-weight: 400\">: What are the requirements in specific segments and how well does the portfolio cover them?<\/span><\/li><li style=\"font-weight: 400\"><b>Feature links<\/b><span style=\"font-weight: 400\">: Which features occur together, which combinations are contradictory or rare?<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">This allows dependencies, duplications, or untapped market potential to be identified that remain hidden in day-to-day business. Seasonal trends or regional differences in demand can also be taken into account.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-1124\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d691834\" href=\"#collapse-1124\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-1124\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Deriving measures: Managing diversity in a targeted manner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-1124\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-1124\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The analysis not only provides insights, but also forms the basis for concrete decisions in <\/span><span style=\"font-weight: 400\">product portfolio management<\/span><span style=\"font-weight: 400\">. <\/span><\/p><p><span style=\"font-weight: 400\">Key questions here are:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which market segments are strategically relevant and how well are they being served? <\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which variants are really necessary for market success?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where do unnecessary complexities arise from similar but poorly differentiated product options?<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">On this basis, companies can, for example, realign their modular focus, consolidate their product range, or specifically tap into new market opportunities. The goal is a balanced product portfolio that both addresses customer needs and can be managed efficiently internally.\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d64e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d64e4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-987116f\" data-id=\"987116f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e15d73 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0e15d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d69225b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Trend<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab669d elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"7ab669d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d692804\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > IoT data as an additional source of analysis<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e481ed2 elementor-widget elementor-widget-hub_fancy_heading lqd-el-has-inner-anim\" data-id=\"e481ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enable_split&quot;:&quot;true&quot;,&quot;split_type&quot;:&quot;lines&quot;}\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d692f17\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left lqd-split-lines p\"  data-split-text=\"true\" data-split-options='{\"type\":\"lines\"}'> <P>A growing area in product portfolio management is the evaluation of IoT data. Connected products provide valuable information about actual usage, operating conditions, and customer preferences. This data can be used to tailor the product portfolio even more precisely to actual requirements\u2014for example, by identifying rarely used features or developing new variants based on live data.<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aeacc4 elementor-widget__width-initial elementor-widget elementor-widget-ld_button\" data-id=\"0aeacc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a  href=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2026\/01\/VDMA-Magazin_Jungheinrich_Out-of-the-box.pdf\" class=\"elementor-button btn align-items-center justify-content-center pos-rel overflow-hidden ws-nowrap btn-naked btn-hover-txt-liquid-x btn-has-label\" >\n\t\t\t\t\t\t\t<span class=\"btn-txt d-block pos-rel z-index-3\"  data-text=\"\u2500\u2500  Our IoT analysis in VDMA magazine\" data-split-text=\"true\" data-split-options='{\"type\": \"chars, words\"}'>\n\t\t\t\t\t\t\t\t\t\t\t\u2500\u2500  Our IoT analysis in VDMA magazine\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742cc42 elementor-align-left elementor-widget elementor-widget-ld_button\" data-id=\"742cc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a  href=\"https:\/\/outlook.office.com\/book\/OdegoGmbH1@odego.de\/?ismsaljsauthenabled\" class=\"elementor-button btn align-items-center justify-content-center pos-rel overflow-hidden ws-nowrap btn-solid btn-has-label\" target=\"_blank\" rel=\"nofollow\" >\n\t\t\t\t\t\t\t<span class=\"btn-txt d-block pos-rel z-index-3\"  data-text=\"DEMO BUCHEN\" >\n\t\t\t\t\t\t\t\t\t\t\tDEMO BUCHEN\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6f66ef\" data-id=\"d6f66ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e00177c elementor-widget elementor-widget-image\" data-id=\"e00177c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"520\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&apos;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&apos; viewBox%3D&apos;0 0 1024 683&apos;%2F%3E\" class=\"attachment-large size-large wp-image-12325 ld-lazyload\" alt=\"Produktportfolio-Analyse mit IoT-Daten zur Optimierung von Nutzung, Features und Variantenentwicklung.\" data-src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-1024x683.jpg\" data-srcset=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-1024x683.jpg 1024w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-300x200.jpg 300w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-1536x1024.jpg 1536w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-2048x1365.jpg 2048w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-720x480.jpg 720w, https:\/\/dev.odego.de\/wp-content\/uploads\/2025\/10\/010_VOF5752_VDMA_Jungheinrich-1-1320x880.jpg 1320w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"1.49926793558\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2d45b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2d45b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ea4b66\" data-id=\"2ea4b66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0559651 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0559651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d69491c\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Industry Cases<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea42fc elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cea42fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d694e54\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > Case studies: Targeting product portfoliostfolios gezielt ausrichten<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a29148d\" data-id=\"a29148d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d075e9c elementor-widget__width-initial elementor-widget elementor-widget-ld_accordion\" data-id=\"d075e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"accordion accordion-sm\" id=\"accordion-6a2375d695424\" role=\"tablist\" aria-multiselectable=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-2181\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d695424\" href=\"#collapse-2181\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2181\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Food Processing: More sales with fewer variants<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-2181\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-2181\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>In an analysis in the food processing sector, systematic evaluation of order data identified overlaps and gaps between machine sizes. A small adjustment to the size range in the product range meant that existing customer segments could be better served. Additional sales of \u20ac2 million were achieved in the first half of the year after implementation. This product portfolio example shows how data-based product portfolio management can achieve concrete economic effects..<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-2182\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d695424\" href=\"#collapse-2182\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-2182\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">Intralogistics: Product portfolio management as a game changer in competitionoduktportfolio-Management als Game Changer im Wettbewerb<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-2182\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-2182\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p>In a project with a manufacturer in the field of intralogistics, IoT data from networked vehicles was evaluated. The analysis showed which functions were actually used under real conditions \u2013 and which options were of little relevance in practice. On this basis, the product could be specifically tailored to customer needs and new accents set in the competitive environment. This is clear evidence of the potential of IoT-supported portfolio optimization.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73cafa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73cafa2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8b7a92\" data-id=\"d8b7a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d050da elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"7d050da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d6959db\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Read more industry cases<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afaeb6 liquid-custom-blog-list elementor-widget elementor-widget-ld_blog\" data-id=\"1afaeb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"lqd-lp-grid 1afaeb6 blog-id-28290742 \"><div class=\"lqd-lp-row d-flex flex-wrap row pos-rel\" ><div class=\"lqd-lp-column d-flex flex-column col-md-12 uncategorized-en\"><article id=\"post-17241\" class=\"lqd-lp pos-rel lqd-lp-style-6 text-start post-17241 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-en\">\n<div class=\"lqd-lp-img pos-rel mb-4\">\n\n\t<img decoding=\"async\" width=\"329\" height=\"205\" src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-20.02.19-329x205.jpeg\" class=\"attachment-post_card_crop size-post_card_crop wp-post-image\" alt=\"BAADER: datenbasierte Produktentwicklung in volatilen M\u00e4rkten mit modularen Bauk\u00e4sten, Markt- und IoT-Daten f\u00fcr effiziente Entscheidungen und Weiterentwicklung.\" \/>\n\t<div class=\"lqd-lp-meta lqd-lp-meta-solid pos-b-l pos-abs pos-bl d-flex align-items-center p-0 no-padding\">\n\n\t\t<time class=\"lqd-lp-date pt-2 pb-2 ps-3 pe-3\" datetime=\"2026-02-09T16:38:25+01:00\">4 months ago<\/time>\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<header class=\"lqd-lp-header mb-2\">\n\t<h2 class=\"lqd-lp-title h5 m-0\">\n\t\t<a href=\"https:\/\/dev.odego.de\/en\/baader-modular-product-system-in-mechanical-engineering-focus-instead-of-variety\/\" data-split-text=\"true\" data-split-options='{\"type\": \"lines\", \"disableOnMobile\": true}'>Baader: Modular product system in mechanical engineering &#8211; focus instead of variety<\/a>\n\t<\/h2>\n<\/header>\n\n\t\t\t<div class=\"lqd-lp-excerpt\">\n\t\t\t\tThe more volatile the market, the more important the focus. Product modules\t\t\t<\/div>\n\t\t\n\n<a  href=\"https:\/\/dev.odego.de\/en\/baader-modular-product-system-in-mechanical-engineering-focus-instead-of-variety\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-12 uncategorized-en\"><article id=\"post-15200\" class=\"lqd-lp pos-rel lqd-lp-style-6 text-start post-15200 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-en\">\n<div class=\"lqd-lp-img pos-rel mb-4\">\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"205\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 329 205&#039;%2F%3E\" class=\"attachment-post_card_crop size-post_card_crop ld-lazyload wp-post-image\" alt=\"Stefan H\u00f6tzinger auf der Variantenmanagement Konferenz 2023 in Langen vom VDMA\" data-src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2026\/01\/2020-06-24-ScheuchVdma-1030x579-1-329x205.png\" data-aspect=\"1.60487804878\" \/>\n\t<div class=\"lqd-lp-meta lqd-lp-meta-solid pos-b-l pos-abs pos-bl d-flex align-items-center p-0 no-padding\">\n\n\t\t<time class=\"lqd-lp-date pt-2 pb-2 ps-3 pe-3\" datetime=\"2023-02-28T13:21:00+01:00\">3 years ago<\/time>\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<header class=\"lqd-lp-header mb-2\">\n\t<h2 class=\"lqd-lp-title h5 m-0\">\n\t\t<a href=\"https:\/\/dev.odego.de\/en\/scheuch-from-fog-to-cloud\/\" data-split-text=\"true\" data-split-options='{\"type\": \"lines\", \"disableOnMobile\": true}'>Scheuch: From fog to cloud<\/a>\n\t<\/h2>\n<\/header>\n\n\t\t\t<div class=\"lqd-lp-excerpt\">\n\t\t\t\tScheuch is the market and competence leader in the field of innovative\t\t\t<\/div>\n\t\t\n\n<a  href=\"https:\/\/dev.odego.de\/en\/scheuch-from-fog-to-cloud\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-12 uncategorized-en\"><article id=\"post-15242\" class=\"lqd-lp pos-rel lqd-lp-style-6 text-start post-15242 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-en\">\n<div class=\"lqd-lp-img pos-rel mb-4\">\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"205\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 329 205&#039;%2F%3E\" class=\"attachment-post_card_crop size-post_card_crop ld-lazyload wp-post-image\" alt=\"Jungheinrich: datenbasiertes Produktmanagement f\u00fcr die Einf\u00fchrung von Lithium-Ionen-Technologie in der Intralogistik mit Unterst\u00fctzung von Odego Analytics.\" data-src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2026\/01\/20240416_145229-1-retouch-scaled-1-773x1030-1-329x205.jpeg\" data-aspect=\"1.60487804878\" \/>\n\t<div class=\"lqd-lp-meta lqd-lp-meta-solid pos-b-l pos-abs pos-bl d-flex align-items-center p-0 no-padding\">\n\n\t\t<time class=\"lqd-lp-date pt-2 pb-2 ps-3 pe-3\" datetime=\"2024-04-22T14:47:00+02:00\">2 years ago<\/time>\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<header class=\"lqd-lp-header mb-2\">\n\t<h2 class=\"lqd-lp-title h5 m-0\">\n\t\t<a href=\"https:\/\/dev.odego.de\/en\/jungheinrich-data-based-product-management-for-the-rollout-of-lithium-ion-technology\/\" data-split-text=\"true\" data-split-options='{\"type\": \"lines\", \"disableOnMobile\": true}'>Jungheinrich: Data-based product management for the rollout of lithium-ion technology<\/a>\n\t<\/h2>\n<\/header>\n\n\t\t\t<div class=\"lqd-lp-excerpt\">\n\t\t\t\tFrom the first electrically powered forklift truck in 1953 to the first\t\t\t<\/div>\n\t\t\n\n<a  href=\"https:\/\/dev.odego.de\/en\/jungheinrich-data-based-product-management-for-the-rollout-of-lithium-ion-technology\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-12 uncategorized-en\"><article id=\"post-15218\" class=\"lqd-lp pos-rel lqd-lp-style-6 text-start post-15218 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-en\">\n<div class=\"lqd-lp-img pos-rel mb-4\">\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"205\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 329 205&#039;%2F%3E\" class=\"attachment-post_card_crop size-post_card_crop ld-lazyload wp-post-image\" alt=\"Matthias B\u00f6rner von Syntegon beim Industrieforum 2023 zum Thema &quot;Mit Cquenz skalierbare Maschinen entwickeln\" data-src=\"https:\/\/dev.odego.de\/wp-content\/uploads\/2026\/01\/Industrieforum2023-Syntegon-scaled-1-688x1030-1-329x205.jpeg\" data-aspect=\"1.60487804878\" \/>\n\t<div class=\"lqd-lp-meta lqd-lp-meta-solid pos-b-l pos-abs pos-bl d-flex align-items-center p-0 no-padding\">\n\n\t\t<time class=\"lqd-lp-date pt-2 pb-2 ps-3 pe-3\" datetime=\"2023-06-25T14:21:00+02:00\">3 years ago<\/time>\n\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<header class=\"lqd-lp-header mb-2\">\n\t<h2 class=\"lqd-lp-title h5 m-0\">\n\t\t<a href=\"https:\/\/dev.odego.de\/en\/syntegon-developing-scalable-machines-with-cquenz\/\" data-split-text=\"true\" data-split-options='{\"type\": \"lines\", \"disableOnMobile\": true}'>Syntegon: Developing scalable machines with Cquenz<\/a>\n\t<\/h2>\n<\/header>\n\n\t\t\t<div class=\"lqd-lp-excerpt\">\n\t\t\t\tNo product without modularity: Matthias B\u00f6rner develops process machines at Syntegon, where\t\t\t<\/div>\n\t\t\n\n<a  href=\"https:\/\/dev.odego.de\/en\/syntegon-developing-scalable-machines-with-cquenz\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9687985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9687985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a7e17a\" data-id=\"2a7e17a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be2a12 elementor-widget__width-auto custom-cheep elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"2be2a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d6ef45e\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Conclusion<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8135e10 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"8135e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d6ef9a6\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title nowrap lqd-highlight-classic lqd-highlight-grow-left h2\"  > Data diversity for strategic management<\/span><\/span><\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;x&quot;:&quot;30px&quot;,&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;x&quot;:&quot;0px&quot;,&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69e7d78\" data-id=\"69e7d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b66010b elementor-widget elementor-widget-text-editor\" data-id=\"b66010b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWell-thought-out product portfolio management combines market orientation with internal efficiency. It allows products to be tailored specifically to customer needs, reducing complexity while identifying potential for innovation. The basis for this is structured data analysis\u2014ideally based on real order data. Odego supports companies in pursuing this path even without perfect data quality or uniform system landscapes. This turns diversity into a strategic advantage.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2dde4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2dde4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;animationTarget&quot;:&quot;:scope &gt; .elementor-widget-wrap &gt; .elementor-element &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-section &gt; .elementor-container &gt; .elementor-column &gt; .elementor-widget-wrap &gt; .elementor-element:not(.lqd-el-has-inner-anim) &gt; .elementor-widget-container, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-lines .lqd-lines .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-words .lqd-words .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-hub_fancy_heading .lqd-split-chars .lqd-chars .split-inner, :scope &gt; .elementor-widget-wrap &gt; .elementor-widget-ld_custom_menu .lqd-fancy-menu &gt; ul &gt; li&quot;,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;30px&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;opacity&quot;:1}}\" class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2c9656\" data-id=\"e2c9656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6308e9d elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"6308e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a2375d6f02e2\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > FAQ<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ee676 elementor-widget elementor-widget-ld_accordion\" data-id=\"35ee676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"accordion accordion-sm\" id=\"accordion-6a2375d6f0f82\" role=\"tablist\" aria-multiselectable=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-5651\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d6f0f82\" href=\"#collapse-5651\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-5651\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">What is a product portfolio?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-5651\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-5651\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">A product portfolio encompasses the entirety of all products, variants and offerings of a company, which together form the market presence and the range of offerings.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-5652\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d6f0f82\" href=\"#collapse-5652\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-5652\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">What is product portfolio management?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-5652\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-5652\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Product portfolio management refers to the systematic planning, control, and optimization of the product portfolio in order to efficiently meet market requirements and support corporate goals.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-5653\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d6f0f82\" href=\"#collapse-5653\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-5653\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">What is the significance of a good product portfolio?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-5653\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-5653\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">A good product portfolio ensures that the offering is optimally aligned with customer needs, market potentials are utilized and at the same time complexity and costs are reduced.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-5654\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d6f0f82\" href=\"#collapse-5654\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-5654\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">How is a product portfolio analyzed?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-5654\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-5654\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The analysis is carried out through evaluation of data from various systems, pattern recognition in product combinations, market segments and customer needs as well as identification of redundancies and gaps.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"accordion-item panel \">\n\t\t\t\t\n\t\t\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading-5655\">\n\t\t\t\t<h3 class=\"accordion-title\">\n\t\t\t\t\t<a class=\"collapsed\" role=\"button\" data-toggle=\"collapse\" \n\t\t\t\t\tdata-parent=\"#accordion-6a2375d6f0f82\" href=\"#collapse-5655\" \n\t\t\t\t\taria-expanded=\"false\" aria-controls=\"collapse-5655\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-title-txt\">What are some examples of product portfolios?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\"><i class=\"lqd-icn-ess icon-ion-ios-add\"><\/i><i class=\"lqd-icn-ess icon-ion-ios-remove\"><\/i><\/span>\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"collapse-5655\" class=\"accordion-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading-5655\">\n\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Examples range from mechanical engineering to consumer goods to IT solutions, where companies strategically structure their products according to customer segments, variants or functional areas.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product portfolio management: Strategically managing and successfully positioning products Arrange a meeting<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10288","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product portfolio management | Strategic control for your market success<\/title>\n<meta name=\"description\" content=\"Optimize your product portfolio effectively: strategic analysis, targeted prioritization, and sustainable value creation for long-term business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.odego.de\/en\/services\/product-portfolio-management\/\" \/>\n<meta property=\"og:locale\" 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