{"id":15242,"date":"2024-04-22T14:47:00","date_gmt":"2024-04-22T12:47:00","guid":{"rendered":"https:\/\/dev.odego.de\/blog\/jungheinrich-data-based-product-management-for-the-rollout-of-lithium-ion-technology\/"},"modified":"2026-06-04T12:44:56","modified_gmt":"2026-06-04T10:44:56","slug":"jungheinrich-data-based-product-management-for-the-rollout-of-lithium-ion-technology","status":"publish","type":"post","link":"https:\/\/dev.odego.de\/en\/jungheinrich-data-based-product-management-for-the-rollout-of-lithium-ion-technology\/","title":{"rendered":"Jungheinrich: Data-based product management for the rollout of lithium-ion technology"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From the first electrically powered forklift truck in 1953 to the first series-produced pallet truck with lithium-ion technology in 2011 \u2013 Jungheinrich AG is a pioneer in the electrification of intralogistics. In operationalizing lithium-ion technology in its own portfolio, Jungheinrich relies on data analytics from Odego. After all, gut instict is no longer enough to place the technology in such a broad and complex portfolio in an attractive way for the customer and the company. At the VDMA Product Management Conference on 16th April 2024, in Mainz, Andreas Schiller, Head of the Heavy Counterbalance Trucks segment at Jungheinrich, reports on his experiences in this area. \u201cWe have made our product management much more efficient and effective, thanks to the data analyses. Evaluations become reproducible, discussions more objective, decisions become justifiable and remain stable.\u201d An important success factor here: \u201cJust get started \u2013 even if the database is not yet at the optimum level. This is how we iteratively developed a basis on which we were able to establish data-based product management.\u201d     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the first electrically powered forklift truck in 1953 to the first series-produced pallet truck with lithium-ion technology in 2011 \u2013 Jungheinrich AG is a pioneer in the electrification of intralogistics. In operationalizing lithium-ion technology in its own portfolio, Jungheinrich relies on data analytics from Odego. After all, gut instict is no longer enough to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-15242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jungheinrich: Data-based product management for lithium ions<\/title>\n<meta name=\"description\" content=\"Jungheinrich: Data-based product management for lithium ions significantly optimizes decision-making processes and product development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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