Baader: Consistent data-based development
Developing a modular kit based on data Developing the modular system based
Product development consulting - for innovative solutions
OVERVIEW
Why consulting in product development?
For many companies, developing new products is a key driver of growth and differentiation—but it is also a complex, resource-intensive, and risky process. Professional consulting in product development helps to
Especially in times of growing product diversity, global supply chains, and increasing sustainability requirements, structured consulting becomes a key success factor.
Methods
The importance of the right product strategy for business success
A viable product strategy is more than just a list of ideas—it is the structured foundation for economically successful, market-oriented, and sustainable products. With our product development consulting services, we systematically analyze market needs, technological trends, and internal potential. This results in clearly defined target portfolios, modular architectures, and a realistic implementation plan. The result: successful product development that combines customer needs and business objectives.
Methods
How our product development consulting increases innovation and efficiency
Odego combines methodological depth with data-driven analysis and technical implementation support in its product development consulting. We help companies accelerate their development processes, reduce complexity, and leverage innovation potential in a targeted manner. Our services include:
- Requirements analysis with portfolio analytics
- Interdisciplinary structural analysis (mechanics, electrics, software, process engineering)
- Simulations for quantities, variants, CO₂, costs, capital commitment, and ROI
- Rollout planning and evaluation of technological options
- Product maintenance with digital variant management
process
The phases of product development and how we optimize the process in our consulting services
1
Specification phase
2
Concept phase
3
Hedging
4
Rollout
5
Product maintenance
Industry Cases
Success stories from product development
The role of product development consulting in various industries
Our product development experts support companies in mechanical engineering, special vehicle construction, medical technology, and many other industries. Together, we develop modular architectures that increase reuse, control variant diversity, and at the same time ensure flexibility for market requirements. In addition to technical structure, we also offer product design consulting and advice on sustainability, market launch strategies, and the integration of digital tools.
Our product development experts support companies in mechanical engineering, special vehicle construction, medical technology, and many other industries. Together, we develop modular architectures that increase reuse, control variant diversity, and at the same time ensure flexibility for market requirements. In addition to technical structure, we also offer product design consulting and advice on sustainability, market launch strategies, and the integration of digital tools.
With a modular product structure supported by a digital dashboard for variants, costs, and maturity levels, development time was reduced by 60%. Release speed doubled. 90% identical parts and 70% fewer item numbers formed the basis for lean, data-driven product management.
The site converted complex special solutions into a configurable standard machine. The result: delivery times reduced by 15 weeks, six-figure cost savings per machine, and significant additional sales in just six months.
Over 20 million solution combinations were analyzed using mathematical modeling. The transition to a modular configurable system resulted in a 15% reduction in production costs, significantly reduced processing times, and a considerable decrease in expected error costs.
Our simulations enabled a transmission manufacturer to develop a strategy for pre-developing the right components and modules and making them available as stock items—with the aim of reducing the average development time per order by two weeks and the procurement time by 35 weeks.
By combining modular development with volume forecasting, coordinated data-driven decisions were made throughout the entire value chain – from development to the supply chain.
Cquenz enabled the establishment of a function-based product structure and clear configuration rules for an order-neutral ERP model. Today, 90% of orders are processed via CTO, and delivery times and development costs per order have fallen dramatically – laying the foundation for digital scaling.
Read more industry cases
Viega: Avoiding complexity
As a manufacturer of installation technology, Viega GmbH & Co. KG supplies
SMB: Forecasting with batch size 1
The name SMB stands for special plant engineering with a system and
Syntegon: Developing scalable machines with Cquenz
No product without modularity: Matthias Börner develops process machines at Syntegon, where
USP
Benefits of working with our product development experts
Process optimization through product development consulting
Clear module boundaries, variant-oriented design, and evaluated architecture options enable the transition from engineering-to-order to configure-to-order—a key lever for efficiency, scalability, and process digitization.
Consulting for product launches
Rollout planning is one of the key levers for market success. We simulate variant availability, investment requirements, CO₂ emissions, and ROI to optimally control launch dates and markets.
How Odego GmbH supports your product development
As a partner in product development consulting, Odego offers not only strategies but also sound implementation – from initial analysis and simulations to the introduction of modular systems and digital tools. Whether R&D consulting, product strategy, process optimization in product development, or sustainable architecture decisions: we support all phases with our pragmatic, team-oriented approach – for structured, scalable, and successful product development.
Clear module boundaries, variant-oriented design, and evaluated architecture options enable the transition from engineering-to-order to configure-to-order—a key lever for efficiency, scalability, and process digitization.
Consulting for product launches
Rollout planning is one of the key levers for market success. We simulate variant availability, investment requirements, CO₂ emissions, and ROI to optimally control launch dates and markets.
How Odego GmbH supports your product development
As a partner in product development consulting, Odego offers not only strategies but also sound implementation – from initial analysis and simulations to the introduction of modular systems and digital tools. Whether R&D consulting, product strategy, process optimization in product development, or sustainable architecture decisions: we support all phases with our pragmatic, team-oriented approach – for structured, scalable, and successful product development.
- Structured and fact-based decisions
- Shorter development cycles and reduced engineering costs
- Fewer variants – with greater market coverage
- Early evaluation of technical solutions and sustainable alternatives
- Consistent decision-making models throughout the entire life cycle
- Early evaluation of technical solutions and sustainable alternatives
FAQ
Product development consulting refers to the structured support of companies in the conception, development and maintenance of products. The goal is to make development processes more efficient, reduce risks and target products specifically to market needs – based on data, sound methods and technical feasibility.
Through external consulting, companies receive a data-supported, methodically sound perspective on their product development. They benefit from clear decision-making foundations, shorter development times, reduced variant complexity and targeted innovation evaluation. The consulting increases efficiency throughout the entire product lifecycle.
Odego offers comprehensive consulting services – from requirements analysis through the development of modular product structures to the simulation of variants, costs, CO₂ and ROI. Technically, we rely on tools such as Portfolio Analytics, digital variant models and simulation-based decision-making processes, supplemented by implementation support in all project phases.
Consulting is valuable in all phases: In the requirements specification phase, we support requirements gathering and potential assessment. In the concept and validation phase, we design modular architectures and evaluate their impact. In the rollout, we accompany the market launch, and in product maintenance, we help build digital variant management.
Through sound rollout planning, variants, markets and timing are strategically coordinated. Simulations show which variants achieve which ROI when, which CO₂ targets are reached and how the supply chain must be prepared for this. This makes market success plannable and controllable.